Push notifications are one of the most modern promotional tools. Small pop-up notifications are shown on any device to those who subscribe to them.
Such notifications do not irritate or distract a person. For example, notifications will not be displayed at night or every 5 minutes.
Native advertising is a modern term that refers to a method of distributing information in a way that is similar to "word of mouth". At the time when the mass media consisted of 4 channels of Central television and several Newspapers and magazines of the same content, advertising was in its infancy and was limited to word of mouth. Today, the method of transmitting news and opinions through people's word of mouth has moved to a fundamentally new digital level, that is, it has evolved into various types of native, or natural, advertising.